About
👋 I am Julie Froelich, a design leader in Philadelphia.
🛍️ 10+ years of experience in fintech and ecommerce, working in product design and product management roles.
See some of my past work created with talented teams and people.
Design Leadership
SCALING AND GROWING DESIGN TEAMS
See how I’ve used design leadership and learned to scale design systems and people. You can learn about my processes, how I approach scaling a design team, and how to effectively measure design.
Deliverables: Design Team Documentation, Hiring Process Overview, and Design Organization Mapping
URBN is the ecommerce tech group that manages conversion for Anthropologie, Urban Outfitters, Free People, and select other brands. Millions of customers shop the online store, generating billions in annual demand.
Role: Lead Product Manager
Goal: Improve Customer Conversion through Shopping and Product Pages
Coming soon…
URBN
GOAL SETTING FOR DESIGN TEAMS
Goal setting can be the backbone of a thriving design team. I give overview into how I set up teams to effectively measure design.
Deliverables: Design OKRs, Structured and Measured Design Outcomes
DESIGN THINKING
Select workshops, design thinking sessions, and highlights.
RECENT NEWS
I lead a (fantastically fun and talented) Design Team with Azibo.
I teach UX and UI Design at Drexel University for the The Undergraduate User Experience Design Program.
I am currently available for virtual workshops and speaking engagements.
WRITING AND ARTICLES
First Round Review - The IC’s Guide to Driving Career Conversations
Medium - Tips to ace the product design whiteboarding challenge
Prototypr.io - 4 Types of Design Exercises Recruiters Will Ask You To Do
SPEAKING AND EVENTS
UXDX Career Workshop ‘UX and Product Career Panel Discussion’ with Julie Froelich Jan 2024
A Candid Design Career Chat
Let's talk about how designers are expected to do everything, and how you can find your fit in the company conversation without overextending yourself.
Ideate Labs Presents ‘Women in Design Conference 2023’ with Julie Froelich Dec 2023
Change your UX job seeking strategy
We’ll discuss how to showcase your UX talents. This talk includes portfolio Dos and Don’ts, and tips for landing land your next design role.
UXPA Presents ‘Finding your Design Confidence’ with Julie Froelich Jan 27 2022
Finding your Design Confidence
Find out how to tap into your design strengths, and become a more confident UX designer.