Work
Samples of past product design work I have created and launched 💛
Goal: Design a role based access layer of the product to enable owners to add new roles with limited access, and control their workspace settings.
Role: Product Design Lead
Goal: Open access to non traditional users to apply, open, and maintain a credit card experience paid for by direct deposit from their paycheck - with a partner integration included.
Role: Product Design Manager and Experience Lead
Goal: Create and monetize a new product line driving conversion and engagement on a College platform. Match students with colleges, and give Students control over how they are connecting with colleges.
Role: Product Design Lead, Creative Lead
Design Systems
Systems and pattern work to scale teams and products 💛
Design systems are something I have inherited, created, managed, and evolved. See my design systems work and learn about my approach to systems.
Design Leadership
SCALING AND GROWING DESIGN TEAMS
See how I’ve used design leadership and learned to scale design systems and people. You can learn about my processes, how I approach scaling a design team, and how to effectively measure design.
Deliverables: Design Team Documentation, Hiring Process Overview, and Design Organization Mapping
URBN
URBN is the ecommerce tech group that manages conversion for Anthropologie, Urban Outfitters, Free People, and select other brands. Millions of customers shop the online store, generating billions in annual demand.
Role: Lead Product Manager
Goal: Improve Customer Conversion through Shopping and Product Pages
Coming soon…
GOAL SETTING FOR DESIGN TEAMS
Goal setting can be the backbone of a thriving design team. I give overview into how I set up teams to effectively measure design.
Deliverables: Design OKRs, Structured and Measured Design Outcomes
WORKSHOPS FOR PROBLEM SOLVING AND DESIGN THINKING
Select workshops, design thinking sessions, and highlights.
Speaking and Published Writing
‘UX and Product Career Panel Discussion’
UXDX Career Workshop - A Candid Design Career Chat with Julie Froelich Jan 2024
Let's talk about how designers are expected to do everything, and how you can find your fit in the company conversation without overextending yourself.
UXPA Presents ‘Finding your Design Confidence’ with Julie Froelich Jan 27 2022
Find out how to tap into your design strengths, and become a more confident UX designer.
Ideate Labs Presents Change your UX job seeking strategy with Julie Froelich Dec 2023
We’ll discuss how to showcase your UX talents. This talk includes portfolio Dos and Don’ts, and tips for landing land your next design role.
CURRENTLY
🥨 Located in Philadelphia
I lead a (fantastically fun and talented) Design Team with Azibo.
I teach UX and UI Design at Drexel University for the The Undergraduate User Experience Design Program.
I am currently available for virtual workshops and speaking engagements.